Marketing Test bank Chapter 3 Analyzing the Marketing Environment UEH

Marketing Test bank Chapter 3 Analyzing the Marketing Environment UEH
1) You are directed to study the actors close to the company that affect its ab
customers-departments within the company, suppliers, marketing intermedia
markets, competitors, and publics. What are you studying?
A) the macroenvironment
B) the microenvironment
C) the marketing environment
D) the demographic environment
E) the global environment
Answer: B
marketing-test-bank-chapter-3-analyzing-the-marketing-environment-02-25

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